Asger Soelberg. 1978

I am a self thought designer and product strategic adviser. I work with design, strategic product development, future study and cultural evolution in several industries.

I have been working with the dynamics of product vs costumer for more than 20 years.

My goal is to make product design free of short-frame trend and i don't care much about fashion and style. In my opinion, a good product has the ability to withstand the test of time, and have a quality that can endure a long lifespan, perhaps for generations.

I believe that a good product is born through dialog. I also believe that in the process of making new products, it is more important to be flexible, listen and adapt, then to use rigid system thinking.

I am aware that as a designer I am a facilitator for design collaboration between the manufacturer and my self as a creative resource. I recognize that the company know how is key, and that I, as an outside consultant, has to learn from and respect that fact.

The best designs i have made has created both great products and great friends.